SEO / Search Engine Optimization
|Search Engine Optimization
is the process of getting a website to the higher
rankings in the natural or free side of the search
engines. SEO is an ongoing process and the results
are never instant. However the long term benefits
of having your website at the top of Google, Yahoo
or MSN are very clear. SEO is a necessary solution
for any company planning to utilize the internet
to conduct or promote their business.
We currently have several Search Engine Optimization
services designed to meet your internet marketing
needs. Our SEO results are the best in the business
and we say that confidently as a result of years of
experience. When we take on an SEO project we dedicate
6 months to the task so that you can get the maximum
results and ROI.
We will do a complete analysis of your website
to understand your business goals, your competition
and your industry. It will be completely reviewed
and a customized Optimization campaign
will be created so that we can easily
identify Optimization problems with your website.
Many people underestimate this vital component
of search engine Optimization.
Keywords are at the heart of achieving high search
engine rankings. If you are not targeting the
right keywords for your business, then you won’t
get the right people viewing your page. At Apex
we will use keyword building technology which
identifies the number of requests for different
keywords and we will utilize this knowledge within
your sites Optimization.
This step involves our experienced web experts
analyzing the websites code, architecture and
content. This is designed to make your website
more attractive to search engines.
We will periodically submit your website profile
to all major search engines and directories
on the Internet including world wide, include
Altavista etc. Our database
contains more than 1,000 major search engines
around the world.
Link popularity is another
piece of the puzzle in the process of search
engine Optimization. All search engines will
measure the importance of a site to some extent
by the amount of quality links that are directed
towards it. It is very important however that
these links are of a high standard and are relevant
to your industry. Purchasing links or submitting
your site to a link directory is simply not
enough. Our experts will develop a strategy
specific to your industry that will ensure you
get quality links to your website.
We check your website's ranking
for all the major search engines and directories
once per month, and report you the improvement
of your web position.
It is important to understand that SEO
is not a one-time project. In fact, it is a continuing
process that requires constant monitoring and reviewing
of the website content for solid, long-term effective
As a part of our ongoing SEO management services
we offer clients to monitor the linking strategy, ie.
Determine who is linking to your website and also to
recommend additional websites that you may wish to target.
We monitor the effectiveness of each of the key phrases
and make recommendations of additions and/or changes
where appropriate. We continually monitor changes in
search algorithm and depending on those changes make
further monthly suggestions on tweaking your website
Making appropriate changes and adjustments will ensure
expanding the amount of visits to your website.