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» Home  » About SEM

What is SEM?

Search Engine Marketing involves a range of marketing techniques required to maximize a visibility of the website on search engines so that it will increase visitor traffic. This typically includes:
  • Search Engine Optimisation (SEO) of your website
  • Submission of your website to major search engines and directories
  • Pay Per Click Keyword Advertising (PPC)

Based on your specific business needs, your Search Engine Marketing strategy can be a combination of all the above techniques or we may select only one if this better addresses your situation.

Our initial SEM analysis involves:
  • Competitor Analysis

  • Website Ranking Reports

  • Website Structure Analysis

  • Keyword Analysis and Keyword Density Report

  • Meta Tags Analysis

  • Link Partner Analysis

The initial analysis gives you a realistic insight of your current positioning on the web and helps us design an exclusive SEM strategy that will improve your website performance.

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What is SEO?

SEO is a fundamental part of search engine marketing (SEM). It requires constant updating and continuous attention of the website content for solid, long-term effective results. 'Natural' Search Engine Optimisation (SEO) is the practice of guiding the design and development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected search key word phrases.

Through years of research and practice we have developed a disciplined methodology to achieve the best results in natural SEO. When you become an Apex client you've partnered with a proactive, committed, full-service solution provider.

Our SEO service includes:
  • Keywords Research
    Using search engine technology we discover which search terms are used most regularly by your prospective customers - the right keywords are critical to the success of your business and our campaign.

  • Website Optimisation and Re-structure
    We develop a list of changes required to your website structure and keyword density. We point out all possible techniques to make your site more appealing to search engine spiders.

  • Link Popularity Strategy
    We develop and implement a plan to get external links to your website from all the right places.

  • Website Submission
    We will periodically submit your website profile to all major search engines and directories on the Internet including world wide search engines: Google, Yahoo, Altavista etc. Our database contains more than 1,000 major search engines around the world.

  • Website Ranking Reports
    We check your website's ranking for all the major search engines and directories once per month, and report you the improvement of your web position.

  • Ongoing Management, Monitoring and Review
    We constantly review your site's progress and provide you with options for improvement.

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What is PPC?

Pay-Per-Click (PPC) is a performance-based online marketing model in which businesses bid for enhanced placement in search results on terms that are relevant to their business, and pay on a per-click basis. You set the price you're willing to pay for each sales lead and pay only when customers click through to your site, leading to a high return on your investment (ROI).

Research shows that advertisers receive the highest ROI from pay-for-placement search when compared to e-mail, banners and other forms of online advertising.

PPC advertising offers you an excellent solution to drive traffic to your website almost immediately. Another great benefit of Pay-Per-Click advertising is its advantage of being easily tracked so you can tell that campaign A just made $5,000 of profit whereas campaign B did not earn you anything.

Google Adwords and Yahoo are the two major pay per click engines also NineMSN, Altavista and all major search engines.

Our PPC service includes:

  • Keyword Development
    We will select productive keywords and phrases that are relevant to your product or service, and target audience and industry.

  • Ad Copy Creation
    We will create compelling ads and determine which messages perform best in order to maximize the number of customers.

  • Campaign Tracking
    We will track your campaign performance down to the keyword level in order to maximize your ROI.

  • Campaign Management
    We will closely manage your campaign a regular basis to ensure it performs in accordance to your goals.

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Apex Reach is a Search Engine Optimisation SEO Service & PPC Pay Per Click Bid Management Solution which includes:
SEO Service, PPC Service, SEO Solution, PPC Solution, Search Engine Optimisation Service, Search Engine Optimisation Solution, Pay Per Click Service, Pay Per Click Solution, PPC Bid Management, PPC Bid Optimisation, Pay Per Click Management, PPC Management, SEM Service, SEM Solution, Search Engine Marketing Service, Search Engine Marketing Solution, Web Site Optimisation, Web Optimisation, PPC Optimisation

Apex Pacific is a Search Engine Optimisation (SEO) Firm, Pay Per Click (PPC) Agency, Search Engine Marketing (SEM) Company, Our solutions and services provided by SEO Professionals, PPC Professionals, SEM Professionals, SEO consultants, SEM Consultants and PPC Consultants

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